Digital Marketing Specialist resume keywords
Ad platforms, analytics and automation tools by name, with budgets and results. These are the terms recruiters search the ATS for, written the way postings write them.
Tools, systems and languages
- Google Ads
- Meta Ads Manager
- Google Analytics
- HubSpot
Skills and methods
- SEO
- Email Marketing
- Content Marketing
- Pay-Per-Click Advertising
- A/B Testing
How to use them
- Use the posting's exact wording. If it says a term one way, write it that way at least once.
- Name the platform, not the category: "HubSpot" or "Marketo", not only "marketing automation"
- State quota and attainment plainly: "118% of a $1.2M annual quota"
- Use the posting's channel names: "demand generation", "paid social", "SDR"
- Only list what is true for you. A keyword you can't back up in an interview costs more than it gains.