Marketing Manager resume keywords
Strategy and channels, the marketing stack, and revenue or pipeline you drove. These are the terms recruiters search the ATS for, written the way postings write them.
Tools, systems and languages
- HubSpot
- Marketo
Skills and methods
- Go-to-Market Strategy
- Content Marketing
- Budget Management
Domain knowledge
- Demand Generation
- Brand Management
- Marketing Analytics
How to use them
- Use the posting's exact wording. If it says a term one way, write it that way at least once.
- Name the platform, not the category: "HubSpot" or "Marketo", not only "marketing automation"
- State quota and attainment plainly: "118% of a $1.2M annual quota"
- Use the posting's channel names: "demand generation", "paid social", "SDR"
- Only list what is true for you. A keyword you can't back up in an interview costs more than it gains.