How ATS screens marketing and sales resumes

What recruiters filter and search on

• Platforms named in the posting: CRM, marketing automation, ad platforms, analytics
• Channels and motions: paid search, SEO, lifecycle email, account-based marketing, outbound
• Results: quota attainment, pipeline sourced, conversion rates, budget managed

Name things the way the posting does

• Name the platform, not the category: "HubSpot" or "Marketo", not only "marketing automation"
• State quota and attainment plainly: "118% of a $1.2M annual quota"
• Use the posting's channel names: "demand generation", "paid social", "SDR"

What trips up parsers in this field

• Campaign results with no number attached
• Portfolio or brand work shown only as images
• Sales titles that hide the motion (inbound or outbound, SMB or enterprise)

How PassMyResume scores this field

Keywords 50%, credentials 10%, formatting 20%, content alignment 20%. Credentials only count when the posting requires one; otherwise that weight moves to keywords. The full formula.

The scanner knows 223 terms specific to this field, such as HubSpot, Salesforce Sales Cloud, Salesforce Marketing Cloud, Marketo, Marketing Cloud Account Engagement, and credentials like Google Ads Certification, Google Analytics Certification, HubSpot Inbound Marketing Certification.